Also in 2020, Instagram rolled out a characteristic titled "recommended posts", which adds posts from accounts Instagram thinks a person wish to this sort of user's feed.[304] The aspect was achieved with controversy with the Verge, which reported that recommended posts would hold customers glued to their feed, give Instagram much more advertising and marketing Area, and ultimately hurt the mental health of people, although Instagram executive Julian Gutman rebutted, more info stating the element was not meant to preserve users glued for their screens.

Instagram features numerous photographic filters that people can apply to their visuals. In February 2012, Instagram additional a "Lux" filter, an influence that "lightens shadows, darkens highlights and increases contrast".